Or, what about a man leaping off the side of a cliff, seemingly nothing but a backpack strapped to his body, hands and arms splayed out at right angles, the rushing air and rapidly approaching ground halted only when the cord is pulled and the parachute billows out behind, bringing the downward ascent to a sudden halt, as the, then suspended flyer, eases gently down to the ground.
All of these situations and vicarious online experiences are possible thanks almost solely to a handy, versatile little product, which has taken the action sports world by storm in recent years – the GoPro camera.
A short missive under the “About Us” page on GoPro’s website offers the most simplistic and concise description of what exactly it is the company does, “GoPro makes the world’s most versatile cameras.” Short, sweet and to the point – also, wholly accurate. Owner and CEO, Nicholas Woodman founded GoPro, which was originally named Woodman Labs, Inc., in 2002. He had just returned home to San Mateo, California after a surfing trip to the sandy beaches and azure waves of Australia. While there, he attempted to capture high quality pictures of his surfing adventures via the help of amateur photographers, but found that the results – and the photographers access to equipment capable of taking high-resolution pictures and more – were less than ideal.
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