How Danica Patrick Became A Successful Brand Name

Danica Patrick has become a household name in the last several years. The interesting thing about her story, however, is that the reason she’s known will vary wildly depending on exactly which household you’re talking about. If you live in a home that is a fan of NASCAR, you will no doubt recognize her immediately as one of the most successful female drivers in the history of the sport.

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Danica, Dale, And Jimmie: Three NASCAR Drivers Making Big Impacts For Their Sponsors

When people talk about the most popular sporting events in the world, it should come as no surprise that NASCAR and all of its various events frequently appears at the top of that list. With millions upon millions of people seeing and enjoying various NASCAR races on a yearly basis, NASCAR sponsorship has become “big business” in the world of stock car racing. As a concept, sponsorship at these types of events is fairly ingenious.

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